This is the title of a recent Infographic shared through LinkedIn Groups (by the way, if you don’t use Linked In for business, you are missing a huge opportunity to network, find top hiring talent, learn about your competitors, etc.)! But back to this topic …. So I clicked on the link and read through the 10 reasons.
I don’t agree that blogging is “better” than Facebook but I do agree that it is equally and sometimes more important and here is why:
The Top 10
#1: Control – True, you have more control over your blog, but just like a Facebook page, your blog must build its audience.
#2 Reach Multiple Audiences – Completely True, In order to reach people in Facebook, they must like your page, so your “reach” is limited to your number of likes and shares. Plus, depending on the time of day, only a % of those people will receive your post in their feed and they may not look at their feed …
Using your Facebook Page successfully takes skill and practice.
#3 More Clicking – If someone is on your blog and sees an interesting word that has been linked to another article of yours or your business site, then they are more likely to click on the link. You need a Facebook button on your site to show that you are current in today’s social world but it is not a highly clicked button (disclaimer: depending on the type of audience you are after, moms use Facebook Pages often).
#4 Offer More Value - I don’t agree with this one. You MUST offer more value on both your Facebook Page and your blog in order to attract and maintain the interest of your audience.
#5 Content Hub – I don’t think this makes blogging better than Facebook but it show the importance. Both are the voices of your business – A blog is intended to share content and information, while a Facebook Page should be used to promote and engage your audience.
#6 News Feed – For those who don’t know what a News Feed is, you can subscribe to all blogs with a feed and receive a notification of new content. This is especially useful when you want to follow several blogs at once. The nice thing about News Feed for Blogs is that, if someone subscribes, they will see your content where as Facebook doesn’t guarantee 100% reach on any post (which is one of the reasons to post often).
Think of your subscribers/traffic (# of likes on your page or traffic to your blog) as your circulation
Think of your reach (% of people who see your post because they subscribe to your feed on your blog, or actually receive it in their Facebook news feed) as your actual readers.
#7 Long Shelf Life – Completely Agree with this one. Time is on your side when you are dealing with online business presence. So, articles written will benefit your business for years to come. Facebook Pages are a short “here and now” marketing tool.
#8 SEO – 100% agree here. If you are looking to move up in the search results, article writing is the most effective method I have ever used and I promote it regularly! In fact, if you want a free review of how your business is doing online in the search engines, make sure to contact us with your request.
#9 Bigger Payoff - I don’t agree here. I think they are both good investments in different ways and depending on the type of target market who buys your product or service, Facebook Pages may be equally important to business blogging.
However, business blogging is always important, regardless of your intended market!
#10 Stability – Yes, Facebook likes to make changes, which can be frustrating to someone who doesn’t use it regularly, however adapting to changes online is important because they happen every day. And, as you use Facebook more, the changes are less daunting.
The Top 10 Reasons Business Blogging is better than Facebook Infographic was produced by Patrick Redsicker and posted online.