I love eWomenNetwork because it is a network where I can get what I need. Case in point, the 2010 conference and the reason I come back every year. Now 2010 wasn’t as glamorous as 2007 . . .it wasn’t as large as 2008 . . .and they still didn’t have protein at breakfast, but who cares. That is not why I go.

I go to learn new things, meet new people, be inspired and move my business forward. This is exactly what eWomenNetwork does for me and what you should always rate a conference.

Looking back on the four years at the national conference for me:

2007: A place for solace, relaxation and escape
Two weeks before the national conference in 2007, I decided to close my previous business . . .it was time.  I didn’t like the business I was in and it wasn’t doing well. How heartbreaking and freeing at the same time.  I left for the conference and got a terrible cold that continued through the conference.  I spent as much time in my room as I did at the conference but was inspired and happy for the distraction.

2008: A place to explore the response to my new business venture
As I arrived in 2008, my new buisiness was flourishing and it was time to test the interest of women business owners across the U.S.   It was a success.  My business grew, I made deeper connections with the women from my Reno, NV chapter, I met women from all over the U.S. and made an effort to meet some of the speakers.   I participated in every event (unlike 2007) . .  The Gala, Nordstrom, Chocolate Decadence and more.  I stayed longer and had so much fun! 

 2009: Moving to the higher level and meeting people a step ahead
I decided to step it up in 2009 and go for the Ultimate VIP Package.  This was the year to meet people a step (or a few steps) ahead of me in the business world.  I made the most of this years event, setting intentions before each event and talking with everyone from speakers to board members to the doorman.  The result was again, a wonderfully engaging event full of memorable experiences and contacts that could fit into my future as a women entrepreneur. . .I signed up for the VIP Package again.

2010: Business information
How amazing and different 2010 was for me.  I needed information on acquiring government contracts and there was a breakout session just for that!  I learned about maximizing workshop revenue.  I watched, in the SEO sessions, as amazing speakers solidified my knowledge – confirming that I do in fact know what I am doing.  I met some amazing business owners and speakers AND I continued to form relationships from years prior. 

I also got to hear Tony Hsieh, CEO of Zappos.com and #1 New York Times best selling author for his new book “Delivering Happiness”,  speak and met him briefly.  What is so exciting about that is the fact that I have studied Zappos.com philosophy in customer service and often point businesses in that same direction.   I had no idea he would be a speaker and was just inspired.

I like change and although many of the events had not changed in concept the overall attendance was smaller.  The result . . .the women business members who “showed up for their business”  were those amazing women more dedicated to their business.  Sometimes it isn’t the quantity but the quality! Yes, I noticed that cuts were made based on attendance but I don’t go there for the perks.  I go there for the information, the knowledge, the growth personally and professionally and for the expansion opportunities over the next year.  Guess what?  Again, eWomenNetwork delivered.

“At one point or another in your business, you’ve had the opportunity to move up to the next level of success and it required a certain investment: in hiring someone, in creating systems, in yourself.   Problem is, you may have stopped yourself by using the excuse of “not having enough money”.

It’s a mindset that keeps you playing small and limits your growth. Sinatra didn’t move his own pianos. Are you? If you’re still doing everything yourself, then you are.

Need some help moving to the next level?  Contact Us for a free 15 minute consultation!

Add an Opt-in Box: I cannot tell you how sad it makes me to see a fabulous looking website with no ability for prospects to opt-in. The opt-in box is a simple way for you to collect the names of visitors to your site. A robust email list of prospects is one of the most valuable marketing tools in your business.

As I mentioned earlier, a website is nothing more than a conversation starter. But if you don’t have a way of capturing who is visiting your site, then you have no way to continue the conversation with a potential new client. I’d be willing to bet you are loosing a lot of business this way.

How do you get people to give you their web address willingly? Good question…that leads into tip #2.

Add an Irresistible Free Offer  In order to get folks to give you their email address, you must provide something of high-perceived value in return. What I mean by that is you must have an offer (usually a free offer) so compelling that your prospects are jumping out of their chairs to give you their email address. Best of all, it doesn’t have to cost you anything. Some examples of irresistible offers include: a free audio download of an interview with you, a special report, a research or white paper on a topic related to your industry or a free CD that ships right to their door (this may cost you a few dollars, but I’ve heard the results are incredible).

Add Video. For all you camera shy people out there (including myself, until recently!) it’s time to step away from behind your computer and get on video. My good friend Lou Bortone, the Online Video Guy, says that video converts website visitors better than any other technique. Any more, people EXPECT to see video on your website and it makes your website extra “sticky” because they stay on your site longer than if you only had text. I just put up my first video on my home page last week, and I can see the benefits already. Video is here to stay, so it’s time to embrace it and use it as a powerful promotional tool for your business. After all, you are your brand.

Putting these 3 simple tips into action will improve the stickiness of your website in no time!  Need some help implementing these into your web site?  Contact Us to find out how we can help you.

These tips comes courtesy of Cindy Earl. “Marketing, Social Media and PR expert, Cindy Earl, publishes the ‘Get Known Get Clients’ twice-monthly e-newsletter. If you are ready to get known so you can attract more ideal clients and have more fun, money and freedom in your business, get YOUR free marketing and publicity Tips now at: www.GetKnownGetClients.com.”

1.  Go on your web site . . .is it easy to buy and easy to find the $$ making end result?  Does your site load quickly?

2.  Call your office . . .is it easy to reach you?  How long does it take to get a call back?

3.  Look at your marketing material . . .is the information up to date?

4.  Try using your product or your service.  What do you think of it?

Now you can use your answers to change those things that will turn your answers into a 100%, A+, satisfaction guaranteed business.  Need some help with your business marketing?  Contact us for a free fifteen minute consultation.

There are many reasons to write articles to promote your business and/or your expertise. But writing articles can seem time-consuming and difficult, especially if you’re not a natural writer.

So, it would be a shame for you to use the article for one purpose.

I teach my clients to leverage their time and effort by repurposing written articles in multiple places for maximum promotion. This is a strategy I use myself and has gained me new sales, e-newsletter subscribers, and credibility.

Here are a few examples of how to repurpose your articles for maximum time-leverage:

Publish in your e-mail newsletter, as a Featured Article

Publish it on your blog

Submit it to other blogs (if you’ve done your homework, you will know which blogs are the best to reach your intended target market)

Submit it to online article directories such as eZineArticles.com

Submit it as a keyword-focused PR Web press release

Submit it as a press release on f*ree press release sites such as express-press-release.net

Submit it as a press release to local media – newspapers, magazines, TV

Send the info to a colleague who can use it in her newsletter

Submit it to your professional organization to print in their newsletter or journal

Find relevant journals and magazines (I use Writer’s Market for this) and submit for publication

I have also been asked by other bloggers and newsletter writers if they can reprint the article, which is great extra exposure. Repurposing your articles makes so much sense for your business. It’s one of the best ways you can leverage your time and effort to reap huge benefits in visibility, credibility and lead generation

What’s the difference? Features are things that are attributes of your service, such as “the social media bootcamp lasts for 7-weeks.” A benefit, on the other hand, would be “the social media bootcamp helps get you new clients so you can increase your profit.”

A great way to determine the benefits of your services is to take a sheet of paper, draw a line down the middle, and write “Features” on one side and “Benefits” on the other. Make a list of features and the corresponding benefits of your services. Give it a try!

People want to know about tangible results – remember the acronym “FEPS”: Financial, Emotional, Physical or Spiritual. For example:

Financial: more money, financial freedom

Emotional: happier, lower anxiety, less stress

Physical: feel better, healthier, less pain

Spiritual: more grounded, peaceful, connected with spirit

Getting in touch with how you help people with their most compelling needs will help you market and sell your products and services. Remember, people buy based on basic human needs (financial, emotional, physical and spiritual). Try incorporating this in your marketing and see how prospects react positively. – Courtesy of Cindy Earl from Get Known, Get Clients

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Sounds cool right? Visit them here.

3.  THE WEB:  To show people why you are an expert, give a little knowledge.  Create a twitter account / facebook business page and blog and then share some of that expertise.  Many people think that keeping their knowledge to themselves is power, when in fact sharing the knowledge makes you and the recipient more powerful.

4.  NETWORKING:  Find events and networking groups where you have opportunities to share your expertise but remember a few very important things.  Go to these networking events not to gain business (it isn’t about you) but to find out about the other business in your area.  Offer to speak or share information with members.  If there is a opportunity to have a booth or a table, take it.  These tips will ultimately serve you as the expert and the go to person.

5.  SPEAKING:  If you aren’t comfortable speaking, find some coaches or speaking groups.  Being a speaker at an event automatically makes you the expert BUT if you are not good in front of a crowd, don’t have anything compelling to say or can’t connect with the audience, this can be very detrimental.

6.  PR:  PR is so important to expertise.  Do some research on local PR agencies and make a list about local news stations, newspapers, magazines, popular groups with newsletters, online web sites and blogs.   Meet with a few agencies to find out what they can offer you on what kind of budget.  Brainstorm what your expertise does for the community and what could be newsworthy.   There is a great book on PR that I can’t think of at the moment.  When I remember it, I will add it to this blog.