Small Business Marketing Help Las Vegas

Our Resource Blog

When we learn something new, we post about it here. We are sharing our knowledge with you. You will find tutorials, videos, recommendations, links to software and resources that will help your business grow. Stay inspired.

Don’t Just Take My Word For It …

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I know content and writing are a huge part of bringing business to you on the Internet – Why?  Because people are reading and interacting online, so you have to have something to read (and listen to and see) in order to interact online.  But don’t take my word for it, check out the infographic and what it is telling you, the business owner:

AboutUs_ContentMarketing_Infographic_v5.3WHO:  Current and Future Clients

WHAT:  HOW YOU WILL INTERACT

By Writing Blog Posts

By Posting

Positive Reviews Lead To More Business

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Positive Reviews Lead To More Business Period!  That is why I use an amazing online, interactive smart software that interacts with your customers on your behalf, with approval on each activity.

This Is What It Does For Your Business:

1.  A toolbar that sits on top of your web site and shows / encourages reviews – like this one at the bottom:  http://www.personalinjury-911.com/

2. The program interacts with your Facebook & Social Media pages encouraging people to leave reviews and

Do You Have an Editorial Calendar?

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One of the most difficult pieces of social media is posting relevant and interesting information on a regular basis.  In fact, this is the number one complaint and hesitation I hear from business owners when we sit down to talk about their social media.  What are some of the pains I hear from business owners just like you?

#1  You think you need to post every day, multiple times a day – You Don’t!

#2  You forget or put it

What is Google Panda?

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Google tries very hard to deliver the content you are looking for when you type in a request – and they do an amazing job.  One of my favorite things to do is to write exactly what I would ask a person into their search box and see what comes back.  Here is an example:

1.  Go to www.google.com

2.  Type in “how to get crayon off walls”?

3.  Look at your results – do they provide helpful answers?

I

A Steady Stream of Business

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I was meeting with a medium sized company in a very competitive industry with a large marketing budget.  They have marketing in place, leads coming in and were spending significant amounts of money each month on a variety of marketing and advertising tactics.

But they had seen leads drop off recently, weren’t getting great response from their 800 number call ins and felt like they were throwing money darts at a marketing board without really knowing what was working.

These

On behalf of this industry, I apologize

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I find myself saying this quite a bit these days to the beat up, battered and bewildered business owners or solopreneurs who just want an online presence they can be proud to promote.  A web site that is bringing them leads and helping sell their products or services.

“On behalf of this industry, I am sorry you have had a bad experience in the past.  Unfortunately everyone is an online expert these days :)” – Alison

Here is my take

Google Changes You Need To Know

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Google is constantly changing the way they search the Internet to deliver the best content possible to you.  I am thankful that Google does this!  If I am searching for information on science projects for my kids school or looking for an orange computer mouse for my daughter, I expect Google to come back with the best matches for my search – and they do, more than any other search engine out there – every time!  Thank you Google!!!

So

Hiring for Internet Marketing Tip

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With the explosive growth of the Internet has come a flood of SEO experts – the people who say they can get you to the top of the search engines.  Included in this group are:

1.  Legitimate SEO Experts
2.  Spammers
3.  Web Designers who are optimizing your site
4.  A Relative who does it on the side
5.  The Yellow Pages / Online Directories
6.  The person you turn to for marketing
7.  And a host of marketing professionals

Social Media Linking Tip

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Do you ever get confused about what social media is linking to what?  I was updating all my feeds this morning and it can get confusing.  Here is a tip to help you stay organized!

Tip:  Keep a notebook just for your web information.  Each page represents a different web site or a different service.

Example:

Page 1:  www.cymglobal.com

Page 2:  Social Media Connections

Page 3:  www.youtube.com/cymlearntheweb

Page 4:  www.momsinvegas.com

…. and so on ….

Then write below the title

Pinterest – A Hot Topic

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We follow all new Internet technologies, especially promising social sites like Pinterest. Once you join Pinterest, you will notice a “feed” of images … those come from the Pinner’s you follow (and your pins show up on the “feeds” of the people who follow you). Pinterest also links to your Facebook and/or Twitter accounts, making it that much more powerful.

It is tons of fun and is in the process of exploding. We are helping our clients create and manage