Marketing Strategy Consulting Las Vegas

Our Resource Blog

When we learn something new, we post about it here. We are sharing our knowledge with you. You will find tutorials, videos, recommendations, links to software and resources that will help your business grow. Stay inspired.

Don’t Just Take My Word For It …

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I know content and writing are a huge part of bringing business to you on the Internet – Why?  Because people are reading and interacting online, so you have to have something to read (and listen to and see) in order to interact online.  But don’t take my word for it, check out the infographic and what it is telling you, the business owner:

AboutUs_ContentMarketing_Infographic_v5.3WHO:  Current and Future Clients

WHAT:  HOW YOU WILL INTERACT

By Writing Blog Posts

By Posting

Positive Reviews Lead To More Business

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Positive Reviews Lead To More Business Period!  That is why I use an amazing online, interactive smart software that interacts with your customers on your behalf, with approval on each activity.

This Is What It Does For Your Business:

1.  A toolbar that sits on top of your web site and shows / encourages reviews – like this one at the bottom:  http://www.personalinjury-911.com/

2. The program interacts with your Facebook & Social Media pages encouraging people to leave reviews and

Easy Web Site SEO Must Haves

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You would like your site to show up in the search engines.

You would like Google, Yahoo and Bing to serve your site up on page one anytime someone is searching for a product or service just like you.

You want more business from the Internet.

 

But it is really expensive to have someone do it for you … at least the people who know what they are doing … and you don’t quite understand what you need to

What is Google Panda?

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Google tries very hard to deliver the content you are looking for when you type in a request – and they do an amazing job.  One of my favorite things to do is to write exactly what I would ask a person into their search box and see what comes back.  Here is an example:

1.  Go to www.google.com

2.  Type in “how to get crayon off walls”?

3.  Look at your results – do they provide helpful answers?

I

A Steady Stream of Business

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I was meeting with a medium sized company in a very competitive industry with a large marketing budget.  They have marketing in place, leads coming in and were spending significant amounts of money each month on a variety of marketing and advertising tactics.

But they had seen leads drop off recently, weren’t getting great response from their 800 number call ins and felt like they were throwing money darts at a marketing board without really knowing what was working.

These

Google Changes You Need To Know

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Google is constantly changing the way they search the Internet to deliver the best content possible to you.  I am thankful that Google does this!  If I am searching for information on science projects for my kids school or looking for an orange computer mouse for my daughter, I expect Google to come back with the best matches for my search – and they do, more than any other search engine out there – every time!  Thank you Google!!!

So

Hiring for Internet Marketing Tip

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With the explosive growth of the Internet has come a flood of SEO experts – the people who say they can get you to the top of the search engines.  Included in this group are:

1.  Legitimate SEO Experts
2.  Spammers
3.  Web Designers who are optimizing your site
4.  A Relative who does it on the side
5.  The Yellow Pages / Online Directories
6.  The person you turn to for marketing
7.  And a host of marketing professionals

Social Media Strategy Preplanning

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It is important to plan ahead for your social media or you will get burnt out.  As an example, I write articles once a month and then pre-plan when they will launch.  I then pre-tweet and have something set up to post my articles on my Facebook page and in my LinkedIn Blog section.

This doesn’t mean that I don’t then add pieces during the month or even that I don’t follow the progress but what a relief to know