Tools
Business Marketing Tools
Marketing tools to help your business grow online
Every business needs tools to help them management sales, customer service, prospecting and nurturing clients. Here are a few business marketing tools, such as automated email systems, social media management, membership software, article marketing software and more.
I recommend all the products that I post on my web site and I use all of them as well.
SEO WITH ARTICLE MARKETING
eZineArticles.com is one of the best places to become an author and post your articles. There are very strict rules that come with this service but it does give you two links back to your web site in the author’s box, which is a form of seo with article marketing.
You will also want to find other blogs to post articles that have keywords to link back to your site. If this sounds confusing, don’t worry you can contact me for a free web consultation that will give you a better understanding of what you need to do to get started.
SOCIAL MEDIA MANAGEMENT
Twaitter.com is great if you want to pre-plan your tweets. This is easy to set up and free. It helps you stay active in your social media management. Twitterfeed.com is a great service I use to auto post for my clients in Twitter and on their Facebook Business Page. Once you set it up with a RSS service, such as with WordPress blog platform, when you write a post, it will automatically add that announcement to Twitter and to Facebook, along with other features. Both of these are free social media management tools. Of course, I always recommend that you create an editorial calendar so that you are being efficient and targeted with your social media campaigns. If you need help understanding what you can do to be on social media but also make it easy, contact me for a free web consultation.
BUY YOUR DOMAIN NAME
Seems obvious right, but sometimes this can be very confusing. If you are ready to buy a domain name, I recommend GoDaddy.com. My only complaint is that they try to sell you lots of things you don’t need when you buy the domain name and they love to scare you.
I tell my clients that GoDaddy will be more than happy to sell you whatever you need any time in the future, so go ahead and only buy your domain name today.
Then you can think about what services you might need from them and buy it later by logging into your account. This way, you don’t spend more money than you need to spend.
AUTOMATED EMAIL & CUSTOMER MANAGEMENT PROGRAMS
I really can’t say enough good things about Infusionsoft as an automated email program. I have used the software for over four years now and I recommend it to every client I come across. It is very powerful, very helpful and used by all the great internet marketing gurus out there today.
I don’t do the software any justice, but Infusionsoft does a great job of demos, training, etc. So, I have included some links below for you to find what you need:
VIEW A LIVE DEMO HERE
ONLINE TRACKING
One of the most important tools you will use when working on increasing your web traffic is tracking. With Google Analytics and Google Webmaster Tools, you can set up and track who is coming to your site, from which links, how often, where they go on your site and how long they stay.
You can also find out which of your pages are ranked in Google and how often they show up for different keywords. Google Webmaster Tools also shows the keyword density of any word, notifies you if it thinks your site has been compromised and provides you with lots of tools to help you on your web site journey.