Everyone will soon watch TV in a new way, through the Internet
• 78% of US internet audience views online videos
• 14.3 billion online videos watched by US internet videos in Dec. 2008 (an average of 96 videos per viewer)
• Video viewership represents two out of every three Internet users
• Average online viewers watched 309 minutes of video, more than 5 hours
• The gender mix of online video viewers in the US skews toward women by 55% to almost exactly the same split as the US home TV viewing population