There are many reasons to write articles to promote your business and/or your expertise. But writing articles can seem time-consuming and difficult, especially if you’re not a natural writer.

So, it would be a shame for you to use the article for one purpose.

I teach my clients to leverage their time and effort by repurposing written articles in multiple places for maximum promotion. This is a strategy I use myself and has gained me new sales, e-newsletter subscribers, and credibility.

Here are a few examples of how to repurpose your articles for maximum time-leverage:

Publish in your e-mail newsletter, as a Featured Article

Publish it on your blog

Submit it to other blogs (if you’ve done your homework, you will know which blogs are the best to reach your intended target market)

Submit it to online article directories such as eZineArticles.com

Submit it as a keyword-focused PR Web press release

Submit it as a press release on f*ree press release sites such as express-press-release.net

Submit it as a press release to local media – newspapers, magazines, TV

Send the info to a colleague who can use it in her newsletter

Submit it to your professional organization to print in their newsletter or journal

Find relevant journals and magazines (I use Writer’s Market for this) and submit for publication

I have also been asked by other bloggers and newsletter writers if they can reprint the article, which is great extra exposure. Repurposing your articles makes so much sense for your business. It’s one of the best ways you can leverage your time and effort to reap huge benefits in visibility, credibility and lead generation