When I see an interesting or fun marketing idea, I love to blog about it. Recently, I saw a retail restaurant business offering a discount on your next meal if you post a blog about them.  Social Media seems to get great results when you offer a coupon or promotions to your followers.

Here is how this particular promotions works.  CONTINUE READING

I love this small business marketing idea by Infusionsoft (the greatest marketing software ever) – the idea of creating a fan club for your business.  This fan club gives you the good and the bad but it also enables you to make your service better by listening to both and to concentrate on the praises of your business.   Here is what they say about this idea

I noticed lately that my girls have been fighting a lot and there has been a lot of negativity flowing through our house – back talking, sassy responses, etc.  It is quite upsetting when that is not the environment I want for myself or my children. . . .then my oldest girl wanted to start an allowance, so we set out a few chores:  make your bed in the morning, bring in and put your stuff away from the car, no… Read More

You have done your keyword research and purchased your domain name.  Now it is time to set up a blog so that you can write about your business and focus on bringing the world to the realization that you exist and you are a valuable source for your keyword(s).  By the way, start with only three keywords to focus on.  CONTINUE READING

As part of my small business owner education, I have created a blog all about search engine optimization. Each entry speaks to the small business owner with easy to follow suggestions to help your online presence grow. As an example, I just posted an internet marketing consulting blog about adding the All In One SEO Pack Plugin to your wordpress blog. You can read all about it here.

Other information services and blogs that… Read More

I love eWomenNetwork because it is a network where I can get what I need. Case in point, the 2010 conference and the reason I come back every year. Now 2010 wasn’t as glamorous as 2007 . . .it wasn’t as large as 2008 . . .and they still didn’t have protein at breakfast, but who cares. That is not why I go.

I go to learn new things, meet new people, be inspired and move my business forward.… Read More

I just loved this note from Fabienne Fredrickson about moving your business forward:

“At one point or another in your business, you’ve had the opportunity to move up to the next level of success and it required a certain investment: in hiring someone, in creating systems, in yourself.   Problem is, you may have stopped yourself by using the excuse of “not having enough money”.

It’s a mindset that keeps you playing small and limits your growth. Sinatra didn’t move his… Read More

Did you know that Facebook recently became the number one site in the United States – surpassing Google. If social media isn’t part of your strategy, it should be! Contact Us to learn more about how to use Social Media for increased revenue.

Here are my top 3 tips to a “sticky” website:

Add an Opt-in Box: I cannot tell you how sad it makes me to see a fabulous looking website with no ability for prospects to opt-in. The opt-in box is a simple way for you to collect the names of visitors to your site. A robust email list of prospects is one of the most valuable marketing tools in your business.

As I mentioned earlier, a website is nothing more… Read More

Want to see your business from a client perspective?  Try these easy steps:

1.  Go on your web site . . .is it easy to buy and easy to find the $$ making end result?  Does your site load quickly?

2.  Call your office . . .is it easy to reach you?  How long does it take to get a call back?

3.  Look at your marketing material . . .is the information up to date?

4.  Try using your product… Read More