Graphic Design: File Formats Web versus Print

adobe_pdf_logoA web photo is optimized at 72dpi (low resolution file) and print quality is typically 300dpi (high resolution file.  If you print a low resolution file it will be fuzzy.  If you add a high resolution file to your web site or on the web, it will take a long time to load on a page for your viewers and may not load for dial up.
.JPG (called a jpeg)
A .JPG is a compressed image file.  It can be compressed… Read More

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Sitemaps for Google

sitemapA sitemap for the search engines needs to be an XML document. To get started, sign into (or create an account) with Google’s webmaster tools. Then create a sitemap using a service such as http://www.xml-sitemaps.com/ or create one on your own.

Submit your sitemap in the webmaster tool area to make sure Google accepts it. For more information or to watch us create sitemaps, sign up for our training modules.

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Drip Marketing: Why It Is So Important

drip marketingDrip marketing is automating your interaction with a client or prospective client so that you are keeping in touch with them without annoying them. If you think about yourself and the products you know about – how did you come to know about those products and why do you still know about them?
Now think about a new product or service that you are just getting to know . . . how much do you really know about the… Read More

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Interesting Web Video Statistics

allietvvideoEveryone will soon watch TV in a new way, through the Internet
• 78% of US internet audience views online videos
• 14.3 billion online videos watched by US internet videos in Dec. 2008 (an average of 96 videos per viewer)
• Video viewership represents two out of every three Internet users
• Average online viewers watched 309 minutes of video, more than 5 hours
• The gender mix of online video viewers in the… Read More

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