Add an Opt-in Box: I cannot tell you how sad it makes me to see a fabulous looking website with no ability for prospects to opt-in. The opt-in box is a simple way for you to collect the names of visitors to your site. A robust email list of prospects is one of the most valuable marketing tools in your business.

As I mentioned earlier, a website is nothing more than a conversation starter. But if you don’t have a way of capturing who is visiting your site, then you have no way to continue the conversation with a potential new client. I’d be willing to bet you are loosing a lot of business this way.

How do you get people to give you their web address willingly? Good question…that leads into tip #2.

Add an Irresistible Free Offer  In order to get folks to give you their email address, you must provide something of high-perceived value in return. What I mean by that is you must have an offer (usually a free offer) so compelling that your prospects are jumping out of their chairs to give you their email address. Best of all, it doesn’t have to cost you anything. Some examples of irresistible offers include: a free audio download of an interview with you, a special report, a research or white paper on a topic related to your industry or a free CD that ships right to their door (this may cost you a few dollars, but I’ve heard the results are incredible).

Add Video. For all you camera shy people out there (including myself, until recently!) it’s time to step away from behind your computer and get on video. My good friend Lou Bortone, the Online Video Guy, says that video converts website visitors better than any other technique. Any more, people EXPECT to see video on your website and it makes your website extra “sticky” because they stay on your site longer than if you only had text. I just put up my first video on my home page last week, and I can see the benefits already. Video is here to stay, so it’s time to embrace it and use it as a powerful promotional tool for your business. After all, you are your brand.

Putting these 3 simple tips into action will improve the stickiness of your website in no time!  Need some help implementing these into your web site?  Contact Us to find out how we can help you.

These tips comes courtesy of Cindy Earl. “Marketing, Social Media and PR expert, Cindy Earl, publishes the ‘Get Known Get Clients’ twice-monthly e-newsletter. If you are ready to get known so you can attract more ideal clients and have more fun, money and freedom in your business, get YOUR free marketing and publicity Tips now at: www.GetKnownGetClients.com.”

.PDF

A .PDF can be opened and read with the free software Adobe Reader and is the best way to make a portable document to add to the web site, as a e-book  or to email to someone.  A .PDF file can also be sent to a professional printer.

.TIF

The .TIF format is the most widely used for all graphic, photos and printing.  It is the most reliable  format to ensure high quality and you will see it often with professional photographers.

.EPS

An .EPS File is vector art and is the easiest file for a designer to transfer an image or logo.  These files are scalable and a prefered file for printers, silk screeners and designers.

.PSD: Photoshop File

A .PSD file can only be opened by Photoshop, image editing software.  It has all the layers and often make it possible for a designer to make changes to your photo.

.AI Adobe Illustrator

Another file that is acceptable for commercial print and other printing professionals, .AI files can only be opened with Adobe Illustrator and can have layers.

Make sure you ask your logo designer for a variety of formats when he/she creates your marketing products.