This doesn’t mean that I don’t then add pieces during the month or even that I don’t follow the progress but what a relief to know that my social media is going on without me and I can then plan accordingly.  To that end, I am giving you some resources for setting up your social media strategy using pre-planning techniques.   Read our full article on Social Media Strategy Preplanning.

You are welcome to use any portion of this free article in your blogs or social media if you link credit back to us. Thank you!

The big debate with social media – do you use it to generate revenue or not?  I believe the answer is a very delicate yes, but you have to know how to do it, otherwise people will “hide” you in Facebook and LinkedIn, stop following you in Twitter and ignore you on YouTube. I have the perfect example … read the entire article titled “Social Media Strategy That Sells.”

As always, we would love for you to use any or all of this article on your blog or site, but please reference us with a link back to the article on CYM Global.  Thank you!

WHAT DOES THE WORKSHEET DO TO IMPROVE MY INTERNET MARKETING?

One of my talents is organization and planning. I can take a small business, work on their marketing strategy and then turn that strategy into a weekly checklist. Sometimes that is really the break down that causes a small business to be unsuccessful marketing online, turning an idea into the actual work involved. Because I have seen my “lists” successfully help small businesses with their Internet marketing strategy, I decided to create a worksheet for all small business – and here it is – my Consistency Is Key worksheet to complete and check off every week.

WHAT DO I RECEIVE THAT WILL ACTUALLY HELP MY SMALL BUSINESS?

1. Our Consistency is Key worksheet, a check list of steps to follow anytime you announce something, post something in your blog, add a press release or any other product / service or informational piece that you want to write to attract new customers or bring back existing customers.

2. A free 10 day small business marketing training course by email. Every day, you will receive an email with one action you can take to further your online marketing success.

3. A complimentary subscription to our Small Business Marketing e-Guide ($199 value) - a bi-weekly guide to new and existing ideas for marketing yourself on the web.

HOW DO I GET MY WORKSHEET?

Everything is available here - the worksheet will come to you by e-mail and then you can save it and use it every week for your planning and execution.  Your marketing training course will come to you every day in your in box with information and instructions to successfully add the marketing tip to your web site or your marketing plan.

GET STARTED TODAY.
To Your Online Success!

Alison
Your Online Marketing Fairy Princess

There are many reasons to write articles to promote your business and/or your expertise. But writing articles can seem time-consuming and difficult, especially if you’re not a natural writer.

So, it would be a shame for you to use the article for one purpose.

I teach my clients to leverage their time and effort by repurposing written articles in multiple places for maximum promotion. This is a strategy I use myself and has gained me new sales, e-newsletter subscribers, and credibility.

Here are a few examples of how to repurpose your articles for maximum time-leverage:

Publish in your e-mail newsletter, as a Featured Article

Publish it on your blog

Submit it to other blogs (if you’ve done your homework, you will know which blogs are the best to reach your intended target market)

Submit it to online article directories such as eZineArticles.com

Submit it as a keyword-focused PR Web press release

Submit it as a press release on f*ree press release sites such as express-press-release.net

Submit it as a press release to local media – newspapers, magazines, TV

Send the info to a colleague who can use it in her newsletter

Submit it to your professional organization to print in their newsletter or journal

Find relevant journals and magazines (I use Writer’s Market for this) and submit for publication

I have also been asked by other bloggers and newsletter writers if they can reprint the article, which is great extra exposure. Repurposing your articles makes so much sense for your business. It’s one of the best ways you can leverage your time and effort to reap huge benefits in visibility, credibility and lead generation

3.  THE WEB:  To show people why you are an expert, give a little knowledge.  Create a twitter account / facebook business page and blog and then share some of that expertise.  Many people think that keeping their knowledge to themselves is power, when in fact sharing the knowledge makes you and the recipient more powerful.

4.  NETWORKING:  Find events and networking groups where you have opportunities to share your expertise but remember a few very important things.  Go to these networking events not to gain business (it isn’t about you) but to find out about the other business in your area.  Offer to speak or share information with members.  If there is a opportunity to have a booth or a table, take it.  These tips will ultimately serve you as the expert and the go to person.

5.  SPEAKING:  If you aren’t comfortable speaking, find some coaches or speaking groups.  Being a speaker at an event automatically makes you the expert BUT if you are not good in front of a crowd, don’t have anything compelling to say or can’t connect with the audience, this can be very detrimental.

6.  PR:  PR is so important to expertise.  Do some research on local PR agencies and make a list about local news stations, newspapers, magazines, popular groups with newsletters, online web sites and blogs.   Meet with a few agencies to find out what they can offer you on what kind of budget.  Brainstorm what your expertise does for the community and what could be newsworthy.   There is a great book on PR that I can’t think of at the moment.  When I remember it, I will add it to this blog.