I am so excited to announce our official launch of our Consistency Is Key: a worksheet to help you market yourself online, consistently.

WHAT DOES THE WORKSHEET DO TO IMPROVE MY INTERNET MARKETING?

One of my talents is organization and planning. I can take a small business, work on their marketing strategy and then turn that strategy into a weekly checklist. Sometimes that is really the break down that causes a small business to be unsuccessful marketing… Read More

The reason you should blog is to create a relationship with your clients and people on the web who are looking for your services.  A blog is really a dialog where you can provide valuable information and your audience can learn about a topic but also see what kind of expert you truly are in your field and what problems you might solve for your audience.  CONTINUE READING

I love this small business marketing idea by Infusionsoft (the greatest marketing software ever) – the idea of creating a fan club for your business.  This fan club gives you the good and the bad but it also enables you to make your service better by listening to both and to concentrate on the praises of your business.   Here is what they say about this idea

As part of my small business owner education, I have created a blog all about search engine optimization. Each entry speaks to the small business owner with easy to follow suggestions to help your online presence grow. As an example, I just posted an internet marketing consulting blog about adding the All In One SEO Pack Plugin to your wordpress blog. You can read all about it here.

Other information services and blogs that… Read More

I just loved this note from Fabienne Fredrickson about moving your business forward:

“At one point or another in your business, you’ve had the opportunity to move up to the next level of success and it required a certain investment: in hiring someone, in creating systems, in yourself.   Problem is, you may have stopped yourself by using the excuse of “not having enough money”.

It’s a mindset that keeps you playing small and limits your growth. Sinatra didn’t move his… Read More

Here are my top 3 tips to a “sticky” website:

Add an Opt-in Box: I cannot tell you how sad it makes me to see a fabulous looking website with no ability for prospects to opt-in. The opt-in box is a simple way for you to collect the names of visitors to your site. A robust email list of prospects is one of the most valuable marketing tools in your business.

As I mentioned earlier, a website is nothing more… Read More

Want to see your business from a client perspective?  Try these easy steps:

1.  Go on your web site . . .is it easy to buy and easy to find the $$ making end result?  Does your site load quickly?

2.  Call your office . . .is it easy to reach you?  How long does it take to get a call back?

3.  Look at your marketing material . . .is the information up to date?

4.  Try using your product… Read More

Cindy Earl from Get Known Get Clients provided some great information about one of her favorite marketing strategies – writing informational articles. Below is an excerpt from that article:

There are many reasons to write articles to promote your business and/or your expertise. But writing articles can seem time-consuming and difficult, especially if you’re not a natural writer.

So, it would be a shame for you to use the article for one purpose.

I teach my clients to leverage their… Read More

Tapping into the real benefits and tangible results that you help your clients achieve will help you create more compelling marketing messages. New clients will be attracted to you based on benefits and results, rather than features, of your product or service.

What’s the difference? Features are things that are attributes of your service, such as “the social media bootcamp lasts for 7-weeks.” A benefit, on the other hand, would be “the social media bootcamp helps get you new clients… Read More

It seems obvious. . .if you want your business to flourish, you need to be an expert in your business.  How do you establish yourself as an expert?  Here are some tips:
1.  PLANNING: What is your expertise?  And, how does your expertise benefit the current market?
2.  CHARITY: Where can you offer your services to a charity to help them while gaining recognition for the work you do?  What charity do you believe in who could use your help? … Read More