Becoming An Expert In Your Business
It seems obvious. . .if you want your business to flourish, you need to be an expert in your business. How do you establish yourself as an expert? Here are some tips:
1. PLANNING: What is your expertise? And, how does your expertise benefit the current market?
2. CHARITY: Where can you offer your services to a charity to help them while gaining recognition for the work you do? What charity do you believe in who could use your help? Make a list and then contact them to see how you might help further their cause.
3. THE WEB: To show people why you are an expert, give a little knowledge. Create a twitter account / facebook business page and blog and then share some of that expertise. Many people think that keeping their knowledge to themselves is power, when in fact sharing the knowledge makes you and the recipient more powerful.
4. NETWORKING: Find events and networking groups where you have opportunities to share your expertise but remember a few very important things. Go to these networking events not to gain business (it isn’t about you) but to find out about the other business in your area. Offer to speak or share information with members. If there is a opportunity to have a booth or a table, take it. These tips will ultimately serve you as the expert and the go to person.
5. SPEAKING: If you aren’t comfortable speaking, find some coaches or speaking groups. Being a speaker at an event automatically makes you the expert BUT if you are not good in front of a crowd, don’t have anything compelling to say or can’t connect with the audience, this can be very detrimental.
6. PR: PR is so important to expertise. Do some research on local PR agencies and make a list about local news stations, newspapers, magazines, popular groups with newsletters, online web sites and blogs. Meet with a few agencies to find out what they can offer you on what kind of budget. Brainstorm what your expertise does for the community and what could be newsworthy. There is a great book on PR that I can’t think of at the moment. When I remember it, I will add it to this blog.
Tags: are you an expert, expertise in your business, how to become an expert
