About Alison Elliott
Online Guru, Idea Person, Passionate Marketer.
Alison Elliott was recently interviewed on the eWomenNetwork national ABC radio show, has appeared on CNBC’s “The Big Idea” and was a featured writer in the international magazine, The Glow Project. She is the founder of CYM Global, focusing on marketing people on the web through the latest online media: web video, web video training, blogs, social networking, automated online marketing, online stores and landing/capture pages – mixed with traditional networking and marketing plans. Many people have described her talents as Visionary meets Art Director with the ability to see the ideal brand image, create a marketing plan, organize, implement and maximize online software and media to bring revenue to her clients.
She has been involved in the internet and web-based marketing and sales for over tweleve years after earning a B.A. in Economics and a B.A. in Music Performance from Mills College. It is this perfect blend of the artistic with the practical that makes her uniquely qualified for such a creative industry. Her first job out of college was a four-year stint with an internet marketing company that helped utilities market themselves online. She was hired into the Finance Department but was quickly moved to Sales when her obvious talents became apparent. During that time she experienced finding first, second and third rounds of funding and going public, with all that it entails. She considers this first job the stage for her entire business career.
She moved on to manage territories, in Outside Sales, for 18 companies involved in the construction industry. During that time, she also completed several web design and web application courses at UNLV and worked on her MBA. Being a woman among mostly men, this job was essential for grasping the inner workings of different industries and styles of management as well as social interactions in business. “I had a lot of fun working in this industry. It was a lot of lunches, dinners and in-person relationship building – totally different from my internet experience before”.
Alison left her job to start a family and worked for a few years part time, just for adult conversation. As the mother of two young children, she decided to open a business that would allow her more time with her family. She opened her own business developing business directories – both online and on paper – and established close relationships with many of her customers. Soon, many of them began to come to her for branding, web marketing advice, web site design, internet assistance and other marketing and advertising ideas. Over time, Alison cultivated her growing knowledge in this arena and decided to share her knowledge base with others. “I finally realized how much I could help other people with what I had gained from my own experience and study,” she says.
